• HAPPINESS

    There’s a lot of things that make me really, really happy. There’s the first truly warm day of summer when you’re finally able to leave the house without having to put a jacket on. A Sunday in bed with rain pouring outside and your only worry being how to finish that last slice of pizza. The satisfying feeling when you’ve just finished reading a really good book. The comforting sound of a cat purring and everything related to furry little kittens. That moment when you realise you’ve just taken one helluva good Instagram photo. And then there’s the Balmain x H&M collaboration. And not just that – when you hear that the collection will be launched on your very own birthday, you can’t possibly be more happy.

    I mean, look at the damn thing! I am already obsessed with the jacket Kendall is wearing and I quite frankly can’t wait to see the entire collection. I can’t predict the future or say where I’ll be in a month from now, but one thing is certain – you WILL see me camping outside the store on my birthday morning, because I’d never be able to forgive myself if I missed the launch of this collaboration.

    Balmain x H&M

  • SO ENDS AN ERA, SO BEGINS ANOTHER

    HM1My time at H&M will soon come to an end. This wonderful journey that has lasted for 2 years will be over in a few weeks, so it’s time to gather some photos from that time and post them all together in one throwback post.
    Working as a Showroom Manager at H&M has been one of the biggest and best experiences of my life. It feels like yesterday when I was heading to Finland for the job interview and I must admit, these two years have gone by like a minute. I have learned so much about myself, my abilities and what I am capable of, and I am so grateful that I have been able to experience everything that this job has offered, from being part of different market openings to facing huge, huge, huge responsibilities. People sometimes tend to assume that my job is just to sit in the showroom, rearrange garments and wait for someone to come and visit it. It always makes me laugh when someone thinks that, but I think it’s okay that people don’t really know what I do on a daily basis, because jobs always have so much more to them than what people think or the title says. My friend, for example, is managing one of the most popular nightclubs in Tallinn and he said that people never understand why he has to go to work on regular working days and not just on the weekends when the club is actually open. As for my job, the daily showroom routines are only about 20% of it, as most of my job is about managing/handling/being responsible for different PR stuff. I spend 95% of my time behind the computer, or attending meetings, planning different things, and so on. There are so many great things that I am responsible for and I am so happy that I have been trusted with taking care of them. I am also very thankful that I have had the opportunity to witness how one of the biggest retail brands works and I am very happy that I have been able to meet so many wonderful and inspiring people during that time, from CEO and Head of Design to my dear, dear colleagues from Finland, Latvia, and Lithuania. And, of course, my dearest colleague whom I work with in the same office on a daily basis and who has become one of my best friends.
    So to sum up – these two years have been filled with so many great memories, experiences, countless amount of laughter and fun, and truly hard work combined with great responsibilities. Thinking about the fact that soon it’s all going to be over makes me very emotional, but on the other hand I am so ready to face new challenges and can’t wait to see what life has instore for me!

    I’m going to let these photos walk you through my time at H&M, from my very first day at this company to my last Open House event.

    HM2 HM3 HM4 HM5 HM6 HM7 HM8 HM9HM10HM11HM12HM13HM14HM15HM16HM17HM18HM19HM21HM22HM23HM24HM25HM26HM27HM28Photos: me, Mati Hiis, Jelena Rudi, Meisi Volt

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  • DON’T STOP WHEN YOU’RE TIRED. STOP WHEN YOU’RE DONE.

    Viimased kaks nädalat on möödunud hirmus tormakalt ning pingeliselt, nii et tunnen praegu voodis pikali olemisest ja mõtete väljalülitamisest ülimat naudingut. Õnneks algab nüüd aga natuke rahulikum periood, sest tänane H&M Studio kevadsuvise kollektsiooni esitlusüritus pani kiirele ajale kauni ja vürtsika punkti. Kuna olen juba mõnda aega siin blogis (ja ka sellest väljaspool) ainult kevadest soninud, siis ei hakka ma sellel teemal üldse pikemalt peatumagi – see on vast kõigile selge, et soojemat aastaaega on mul kiiremas korras tarvis. Küll aga jagan teiega pilte tänasest üritusest, mis sellele tundele hoogsalt kaasa aitas. Uue hooaja tugevaim moemärksõna ehk seitsmekümndedad on ka H&M Studio S/S15 kollektsiooni suurimaks fookuseks ning ausalt öeldes ei jõua ma ära oodata, et nendes siidistes Palm Springsi ja Miami elustiilist inspireeritud rõivastes mööda suvesooja asfalti ringi lennelda.

    H&M Studio S/S15 kollektsioon jõuab kogu oma aus ja hiilguses Postimaja H&Mi kauplusesse müügile 12. märtsil.

    I have been daydreaming about spring for at least two months now and today’s event for H&M Studio S/S15 collection gave it a really big boost. The past two weeks have been so hectic and this event was the grande finale of a really, really busy time. There’s still a few things that I have to worry about, but at least my schedule is not so crazy anymore and I can actually enjoy both laying in my bed and not thinking. And continue daydreaming about spring.

    The H&M Studio S/S15 collection itself is very fresh, pure, and beautiful. And very 70s – the trend that the entire fashion industry is at the moment leaning towards to. And what’s not to love about beautiful prints, pure silk, and cozy materials?! The collection will hit the stores on March 12th.

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    Wearing: kaftan, earrings – H&M Studio

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  • Not young enough to know everything

    Bday1

    This week I turned 26. I didn’t really get to celebrate it on my actual birthday, 5th of November, because I was working from 9AM to 11PM – we held an Alexander Wang x H&M pre-launch shopping event and I was super busy with organizing that. But I’m not complaining as I have had two days full of celebrations after that. And who doesn’t like it when their birthday turns into a birthday week?!

    This year has been amazing. It has mostly been all about work and I have learned so much during that time. It has given me a lot, from facing huuuge responsibilities, new challenges, and extreme workloads to really getting to know myself. I have really pushed myself to the limit and have gained so much from it. I expect nothing less from my 26th and I’m really eager to see where and even who I will be by this time next year. It’s interesting to see yourself developing and hopefully I’ll manage to keep it so that I’ll never stop evolving, learning, and pushing myself.

    Here’s a couple of photos from the event, including a birthday selfie (is that an actual thing or am I making it up?).

    AWxHM1 AWxHM2

    Photos by Marek Metslaid

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