• Alexander Wang x H&M

    Here are some photos from the Alexander Wang x H&M press event that took place on Thursday in our beautiful showroom. I am madly in love with the collection and there are soooo many must-have pieces, from yoga mat to leggings to cropped tops with a giant WANG logo on them. The materials are pure perfection and body-friendly, the clothes are veeery comfortable but trendy at the same time, and the collection is full of statement pieces. I’m afraid I’m going to need it all.

    The collection will hit the stores on 6th of November, including Postimaja in Tallinn – the doors will open at 8AM, so make sure you’ll get in line to purchase one of the best H&M designer collaborations yet!

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    Photos by Meisi Volt (via elu24.ee)

    And here’s what I wore to the event, everything (except for the shoes) is from the Alexander Wang x H&M collection. These leggings are the most comfortable things ever and are definitely on my to-buy list! I’m also in love with this men’s hoodie.

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  • H&M Home

    We hosted a dinner at Food Studio on Thursday to introduce the H&M Home concept – it will be available in Estonia/Ülemiste from 23rd of October. The food was magnificent, the wine was perfection and the evening was just wonderful! I am truly in love with H&M Home and can’t wait for the launch! I have already planned to redecorate every single room in my own home. The current autumn collection has so many beautiful colours and I can’t wait to bring these colours into my home in order to brighten it up.

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    Here’s what I wore to the event. Although I ditched the heels for something a bit more comfortable.

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    Photos: Jelena Rudi

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  • EVER CONSCIOUS

    It was all about sustainability in our beautiful showroom the other day – we held an event introducing H&M’s new Conscious and Conscious Exclusive collections. These two collections are eco-friendly – they are made out of more sustainable and organic materials, such as organic cotton and linen, recycled polyester and polyamide, recycled plastic, Tencel® etc. And they look more than amazing, especially the Conscious Exclusive collection! I am maaadly in love with most of the pieces, love the idea behind them, and can’t wait for them to hit the stores! Conscious Exclusive collection will be available in 150 stores worldwide (including Postimaja in Tallinn) from April 10th.

    For more photos of the collection click HERE. The fact that you can actually produce such beautiful garments out of organic/recycled materials blows my mind and I am more than happy to be able to work at H&M where sustainability is always put first!

    And here are some photos from our showroom. Enjoy!

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    Wearing: top, blazer & earrings – H&M Conscious Exclusive

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  • Selfless selfie

    It’s all about feeling comfortable these days, which is kind of understandable in this minus 1000 degree weather. I found some comfort in these floral leggings the other day and snapped a few selfies. Ayo!

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    Wearing: necklace – Expressions / everything else – H&M

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