EVER CONSCIOUS

It was all about sustainability in our beautiful showroom the other day – we held an event introducing H&M’s new Conscious and Conscious Exclusive collections. These two collections are eco-friendly – they are made out of more sustainable and organic materials, such as organic cotton and linen, recycled polyester and polyamide, recycled plastic, Tencel® etc. And they look more than amazing, especially the Conscious Exclusive collection! I am maaadly in love with most of the pieces, love the idea behind them, and can’t wait for them to hit the stores! Conscious Exclusive collection will be available in 150 stores worldwide (including Postimaja in Tallinn) from April 10th.

For more photos of the collection click HERE. The fact that you can actually produce such beautiful garments out of organic/recycled materials blows my mind and I am more than happy to be able to work at H&M where sustainability is always put first!

And here are some photos from our showroom. Enjoy!